Does iTunes help or hurt the potential switchers?
Through its marketing campaigns, well publicized company events, Macworld Expos and other advertising initiatives, Apple has been getting the word out to consumers about the Macintosh platform. Messages come from everyday users that solved problems with their Mac that they couldn’t do on a Windows-based PC and from several celebrities that do movies and other tasks on the Mac. Does releasing iTunes for Windows go against Apple’s own marketing campaign of getting Windows users to switch to a Mac? Of course, there is more to a Mac than just buying and downloading music, so there is still incentive enough to draw the switchers, but Apple has another way of looking at the iPod and iTunes Music Store. Schoeben explained that in this situation the iPod is the hardware platform and the personal computer is the peripheral you need to connect it. Apple isn’t as concerned with the platform users choose as they are with making the experience on the iTunes Music Store a good one for their customer
