Does it make RED different from other FM radio stations in Mumbai?
A. Let me put it this way. Why should we bother too much about being different? India is a country which thrives on humour, entertainment, fun, wit, music and movies and sure – sports. We got to just follow these appeals of the Indian psyche and create programming in the proper manner without getting too much into the aspects of being different for the sake of it. The question is how not what to programme. I am more bothered about when and how should I air my exclusive programme, let’s say an interview with Amitabh Bachchan. Shall I run it 5 times a day or just once? Hit out like an ad ROS or promo it to the ground so the tension is built and released These are the important issues. The Amitabh interview will air for sure but when and how, that’s what makes us different. Q. What kind of music programmes do you air on RED? A. We play the hits. We play all the hits no matter what. Hindi or English. That’s all we play. All kinds, all genres, all likings and tastes ranging from Hindi movie
