Does it help to tilt the device somewhat toward the south?
Maybe, but be careful not to overdo it. The radiation pattern is very broad. With the unit flat on its back, the pattern is quite even in a cone from about 10-15 degrees from horizontal to 90 degrees straight up. So, if you tilt it more than 10 – 15 degrees, you’re doing little more than sending potentially useful RF energy into the ground.