Does it exist a difference in approach to different nationalities?
Hi Jonas, Absolutely a difference in approach to different nationalities exists. We are all products of our environment. Our viewpoints and expectations differ simply because of our life experiences. Then toss in national and cultural differences and these differences escalate. Yet, when understood, they can become an excellent opportunity for personal growth and increased business potential. Your topic is a matter for research and teaching at the university level. I teach on a international business communication. The introduction to the course explains that “customs, values, and societal systems generate expectations—often tacit—about how communication should occur, and problems—often misunderstood—about how communication is occurring.” Learning about these issues and how to deal with them positively helps a person to develop greater sensitivity to intercultural and intra-cultural differences. Remember, communication is far more than words. Body language and inherent automatic respon
