Does innovation refer only to product and service design? Where else is it necessary?
Data shows that in India, maximum growth in companies has come from innovation in business models. Innovations can be in product and services, in business models, business processes and strategies. Unfortunately, most companies think that breakthrough innovation is limited to technology or a product. Since the West thinks that innovation is related to R&D, product or technology, India, too, believes the same. You say that India could be the innovation leader of the world Japan is the quality leader because discipline is embedded in the Japanese society. And quality emerges from discipline. India has the intellectual capability. We are known for our thinking ability and the orientation to jugaad, that is, the small problem-fixes that we think about and implement. But that is thinking innovation at the lowest end of the value chain. We have to move that to another level in the business and social space. For instance, why cant an Indian beat a Google or a Microsoft? At the social level, w
