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Does Hersheys business fluctuate throughout the year, or does it remain relatively steady?

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Does Hersheys business fluctuate throughout the year, or does it remain relatively steady?

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Our business fluctuates by season. Chocolate and non-chocolate confectionery and grocery seasonal and holiday-related sales have typically been highest during the third and fourth quarters of the year. Our largest seasons include: Back to School /Halloween, Christmas, and Easter.

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