Does Google use the bounce rate as a ranking factor?
Google has the ability to collect the bounce rate with the Google toolbar and Google Analytics. In addition, Google can measure the time between visits to their search engine by the same user and they can use the Google Chrome browser to measure the complete surfing behavior of users. Last month, a webmaster performed a test that showed a significant ranking change as a result of a significant bounce rate change. The test is not very conclusive but chances are that Google really uses the bounce rate as a ranking factor. The bounce rate alone might not be used by Google but combined with other factors, it could have an effect on the rankings. For example, Google could measure how many people start a new search for the same topic after visiting your web page. That would be an indicator that your website is not suitable for the chosen keyword. What can you do to lower the bounce rate of your web pages? A high bounce rate is usually a sign of a low quality web page. This means that your we
