Does Google SMS Suite fit in Google’s Strategy?
Google’s mission is to organize the world’s information and make it universally accessible and useful. Google SMS suite is in line with Google’s mission. In fact it reflects the true essence of the mission by making information accessible to the people who are not connected via internet. Announcing the launch of Google SMS, Rachel Payne, Google Country Manager, Uganda said that We seek to serve a broad base of people — not only those who can afford to access the Internet from the convenience of their workplace or with a computer at home. This not only includes traditional services such as sports scores and local news, but for the first time, also includes services such as health and agriculture tips Why is Google interested in mobile space? The mobile space is not only a lucrative business to get in but also provides a strategic fit to Google. Mobile industry is in many ways similar to the PC industry but in terms of evolution, it still has a long way to go. The ecosystem of mobile ind