Does Going Green Give Macquarie’s a Competitive Advantage?
Although Macquarie did not join the green movement for that purpose, it actually is turning out to be a competitive advantage in the marketplace. A significant segment of customers is actively searching for technology partners that share their environmental concerns. The government and large corporations are certainly beginning to endorse green credentials in Australia, though many mainstream businesses have not yet taken that step. This sector will grow in the future, however, and being as energy efficient as possible could certainly become a strong competitive advantage. The benefit to Macquarie customers is that they are contributing to an environmentally responsible society, yet it is costing them no more than it would to use a host that was not energy efficient. They can feel good about the choices they are making. Many of Macquarie’s customers have also expressed a desire to learn from them. They want to know how they can choose green vendors for their own workplaces. How should
