Does focusing on healthcare organizations ever create conflicts of interest?
In theory, it could, but the situations that would create a conflict of interest are fairly rare and we don’t allow ourselves to get into those situations. We don’t bid on projects that could create a conflict of interest for one of our current clients, and if taking on a new client would create a possible conflict of interest, we don’t take on the new client. In the very unlikely case that a conflict of interest arises between two of BAC Medical Marketing’s current clients, we would sit down with the clients and talk about what to do to resolve the situation. Q: Why did the chicken cross the road? A: We can’t tell you why. But we can help strengthen the chicken’s brand, design a new logo for the chicken, produce a television special highlighting the chicken’s journey, create the chicken’s new website, review the chicken’s performance and advise the chicken on when, where and how to cross the road next time!
