Does FeedBlitz recommend targeting strategies?
Yes. For local and community advertisers, who want to reach their local customers, pick the right geographic locations (in the US pick neighboring ZIPs to ensure all your audience is reached). Don’t limit by channel or keyword. For advertisers wanting to reach a certain class of subscriber, so say for example you are interested in consumers of fast moving consumer goods, then use multiple channel / category restrictions, and (if appropriate) country / state geographical restrictions. We recommend going to keyword matches only if the prior two approaches seem to be performing poorly (i.e. too many impressions without enough responses). Keyword matches will also work best for bloggers wanting to advertise subscriptions to their blogs.
