Does Every Web Site Design in a Prospective Vendors Portfolio Have its Own Personality?
Studies of Web design usability have shown little need to reinvent the wheel when it comes to corporate Web site effectiveness. However, using a stock Web site design without customization can make a company’s Web presence look generic or cookie-cutter. Simple tweaks to a standard Web design template can make even an inexpensive site memorable. 5. Does the Web Site Design Reflect Both the Company’s Image and Values? All four of the above questions contribute to this final question, since company owners really want to ensure that their Web site design reflects their company personality. Customer satisfaction issues ensue when a product or service doesn’t hold up to the promises made on a Web site. Likewise, a website design with poor navigation and sloppy graphics can lower customers expectations of an otherwise high quality service provider. Being able to answer “yes” to all five of these questions indicates a potentially high return on investment for a prospective Web site development
