Does ESRB have any restrictions on how a game can be marketed?
The ESRB’s Advertising Review Council (ARC) is responsible for the oversight, compliance and enforcement of all industry-adopted advertising and marketing guidelines. Advertising & Marketing Publishers of games carrying an ESRB rating are also legally bound to follow the industry-adopted Principles and Guidelines for Responsible Advertising Practices along with the Advertising Code of Conduct. The ESRB’s Advertising Review Council (ARC) is responsible for the oversight, compliance and enforcement of all industry-adopted advertising and marketing guidelines. Specific marketing rules codified in the ESRB Advertising Code of Conduct address everything from the required size of rating icons on game boxes to the audience composition of media vehicles in which M-rated game ads may appear. ARC diligently monitors compliance with its marketing guidelines. In the event that a game publisher inappropriately labels or advertises a product, the ESRB is empowered to compel corrective actions and im
