Does entering a customer name and address take too long and annoy the customers?
A It might, and it is important to be very sensitive to a customer s reluctance, especially in a “quick service” business like a Quick Lube Shop. We have many years experience in that exact business and have made our system absolutely as fast as possible to use. One thing you can do, depending on the type of business circumstance, is to tell them it is needed it to be able to fulfill your warranty, exchange, or return policies. However, this information is so valuable that not trying to gather it at all may be a huge mistake. Statistics show that it costs ten times more to get a new customer into your store than getting an old one back. This kind of marketing has proven to be the most cost-effective way to drive up sales. Better software systems allow for a variety of customer data and mailing capabilities which can identify customers by purchase dates, items purchased, method of payment, and salesperson. This is powerful information for the retailer/shop because it gives you the abili
