Does egta look beyond European borders to keep an eye on developments in the global advertising industry?
Yes, we do. It is one of egta’s priorities to collect and circulate information on what is happening in other parts of the world, while keeping Europe at the heart of our activities. egta uses several tools to keep our members abreast of the latest developments specific to their day-to-day business: • egta’s weekly press reviews provide a one-stop overview of relevant information from around the world based on our daily monitoring of international media press. • Every two years, egta organises a study trip outside Europe to give senior management an opportunity to compare working models and daily concerns with counterparts in other areas of the world (previous trips: USA, Korea, Japan, Brazil and Canada). • Most significantly, the presence of 9 associate members from 6 different non-European countries ensures that egta stays up-to-date with changes as they occur in various markets.
Yes, we do. It is one of egta’s priorities to collect and circulate information on what is happening in other parts of the world, while keeping Europe at the heart of our activities. egta uses several tools to keep our members abreast of the latest developments specific to their day-to-day business: • egta’s weekly press reviews provide a one-stop overview of relevant information from around the world based on our daily monitoring of international media press. • Every two years, egta organises a study trip outside Europe to give senior management an opportunity to compare working models and daily concerns with counterparts in other areas of the world (previous trips: USA, Korea, Japan, Brazil and Canada). • Most significantly, the presence of 9 associate members from 5 different non-European countries ensures that egta stays up-to-date with changes as they occur in various markets.
