Does Drinking FIJI Water Prop Up a Dictatorship?
Poor FIJI water. Ever since Pablo’s infamous “true cost” article almost three years ago, the company has scrambled to re-invent its image in the eyes of the environmentally conscious. Although many of their efforts have been PR plays, they’ve made some praiseworthy changes. Now, in classic style, Mother Jones Magazine has leveled the accusation that not only is drinking FIJI still an environmental absurdity, it’s also helping to prop up a nasty military dictatorship. Yikes. It takes a little while to get your head around the whole thing so give Mother Jones’ main article a look. Then read FIJI’s response here. Then pop back to Mojo for a follow-up. The week of August 17th, I’ll be participating with others in a discussion about this issue on Mother Jones’ website – Here’s the link to the discussion. Also, here are some thoughts… I think FIJI water has a problem they don’t fully understand. It’s about their core mission. The FIJI water company was, as far as I can tell, not set up with
