Does Digital Signage Mean the End of Billboards?
There was a time that if you wanted to advertise out of doors you would either have to hire a large bill board or pay somebody to stick posters up for you. However, high street advertising has gone through a revolution of late. No longer are posters, billboards and other traditional print media the preferred choice for any outdoor advertising, now our high streets are become filled with media devices like plasmas, LCD, LEDs and other digital outdoor signage systems. The advantages of outdoor digital advertising compared with traditional print media like billboards are many-fold. Digital signage is modern, attractive, vibrant, dynamic, flexible and easy to change and manipulate. And now, with the falling cost of LCD screens (and plasmas) digital signage is also very cheap. And while the initial outlay of a screen and an digital outdoor signage enclosure to protect will need some investment, with modern screens and a good quality waterproof LCD enclosure, the same digital signage system
