Does dHTML add something unique to my site or help me to sell my product more effectively?
If dHTML does not add anything unique to your site, if your current page loading speed is already slow and the technology you are using suffices to sell your product, perhaps it would be counterproductive to add dHTML. Sometimes simplicity is the best way to go: often, too many blinking images can in fact distract or annoy your site’s visitor. It is important to keep in mind the nature of your site and your audience when looking to improve your site. If you are attempting to appeal to a younger audience, perhaps brighter colors and more flashy images is the key. If yours is a business looking to provide services to a more conservative industry, make sure your site is “optimized” for your conservative audience down to the color, graphics and images. Remember, just as bigger is not always better, more complex scripts are not always preferable to simple HTML. Be sure to use caution when proceeding to implement fun, new scripts. Happy programming!