Does concern for the bottom line always trump ethical considerations?
Here, the case of MiniScribe provides an excellent cautionary tale. An erstwhile disk drive maker of the late 80s, MiniScribe was embroiled in “hand-to-hand combat” with tough competitors in the high-growth, high-stakes disk drive market for PCs. The company was executing poorly, and the stock was depressed. To deal with the situation, investors brought in legendary venture capitalist and turnaround expert Q.T. Wiles to be the CEO. Renowned for effectively focusing the organization on just five key objectives each quarte and being relentless about achieving them Wiles encouraged employees to do everything possible to carry out their goals. At first, the strategy led to improved performance, sales growth, and market-share gains. But as pressure increased to achieve the objectives at any cost, the employees began to flirt with unsound practices. They set up warehouses near customers and reported shipments to them as revenue a high-risk practice at best and a violation of generally accept
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