Does chemical straightening really work?
Yes, this process is effective, however, the client must know that there are limitations to this service, and home care is important. First, no product will magically make very curly hair straight on a permanent basis. Curly hair is flat like a curly ribbon. Straight hair is round like a strand of spaghetti. With a chemical straightening service, curly hair will relax, but the hair will need to be blown dry and straightened with a hot implement like a large-barrel curling iron or a flat iron in order to smooth it out. Over time, the hair can revert back to a wavy stage. New growth will have to be re-straightened every so often in order to maintain relaxed hair at the scalp. It’s very important for people with ultra curly, kinky, or frizzy hair to recognize that the chemical straightening process will not provide the long, sleek, shiny look, as seen with Cher back in the 1970’s. The hair texture will be more controlled and easier to manage in a more sculpted style, but this will require
