Does Business Networking International (BNI) Work?
Before getting our teeth into this subject I think that it is important to qualify that in my opinion business networking does actually work. I have said it many times, it’s not a quick way of getting sales leads but it is a way of getting quality referrals and by that I mean that a referral is a lead that has been qualified. Subscribe to an organisation like Glenigan and you can have a multitude of leads to follow up but my experience is that many of the leads are a dead end. Working by referral however results in not just a meeting with a potential client who is interested in your product or service but also that client is interested in buying the product or service from you. The reason for this of course is because you already have a good working relationship with the person who’s provided you with the referral. Because it’s a referral based on a genuine business need, it’s unlikely that your going to get a lead like this every day but at least you can attack it safe in the knowledg
