Does Behavior Influence Customer Loyalty?
(30 points) Pages 41-43 in textbook – Interview 3 people mentioned in the assignment. Write a 1-2 page analysis of your results. Discuss what your 3 customers have to say about their shopping experience with one store or business. (if different stores, they should be in the same chain of stores), which will allow a balanced picture of one chain’s overall customer service. Discuss the behaviors that seem to relate to customer loyalty, as those customers see them.
