Does ASCI have any guidelines or rules for a particular Category?
ASCI has Guidelines on Advertising of Food & Beverages directed at children under 13 years of age. Children’s choice of diet (food and beverages) and level of physical activity, can impact their general health and well being. It can have a positive influence by encouraging a healthy, well balanced diet, sound eating habits and appropriate physical activity. Caution and care therefore should be observed in advertising of Foods & Beverages especially ones containing relatively high Fat, Sugar and Salt. ASCI has also Guidelines on Advertisements for Automotive vehicles. Advertisements have a significant influence on people’s behaviour. As such, Advertisers are encouraged to depict advertisements, in a manner which promotes safe practices, eg wearing of helmets and fastening of seatbelts, not using mobiles/cell phones when driving, etc.
