Does Apple Really Have the Greenest Notebooks?
InfoWorld says Apple and other PC makers are overdoing it when they flash their EPEAT Gold to prove they’re green, noting that last month Apple registered 10 MacBooks in the EPEAT registry – all Gold rated, giving Apple a total of 11 Gold-rated MacBooks claiming that the MacBook line is “the world’s greenest family of notebooks.” The report notes that responding to a Dell complaint accusing Apple of “misleading” MacBook advertising, the National Advertising Division (NAD) of the Council of Better Business Bureaus recommended that Apple modify its “world’s greenest family of notebooks” claim “to make clearer that the basis of comparison is between all MacBooks to all notebooks made by a given competitor” and to “avoid the reference to ‘world’s greenest’ given the potential for overstatement,” but adding that “While other manufacturers may have subcategories of lines with similar ratings, none has comparable high ratings for all of the notebooks it produces.” InfoWorld decided to go stra
