Does apparel help womens running sales?
Amy White: The right performance apparel is incredibly important to all runners, especially women runners, who we’ve learned are the most discerning when it comes to running apparel. We ensure that every aspect of our apparel is specifically engineered to the unique needs and preferences of women runners. We don’t just pay attention to eliminating distractions and improving fit and comfort, we also know that when you look good you feel more motivated to run, so we ensure our apparel looks great with fresh designs and flattering colors. RBR: Running is part of Nike’s DNA, you said that. Explain in 5,000 words or less. Amy White: Nike has been a running company since day one. We have spent more than 30 years studying runners and digging for every insight that can help us improve a runner’s performance, fit, comfort, injury prevention you name it; and then doing the hard work to find solutions that make them better. We call it the quest for the ultimate ride. We are runners serving runner
