Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.

Does anyone have a recommendation for a book on Claritas PRIZM Cluster Categories and research methodology?

April 26, 2017book Categories cluster methodology prizm recommendation Research

0

Posted

Does anyone have a recommendation for a book on Claritas PRIZM Cluster Categories and research methodology?

1 Answer

0

Posted

Tripp, You can probably download information from the Claritas site, from Google, Wikipedia or from the myriad of copycats to PRIZM. I would recommend reading The Clustering of America by Michael J Weiss. It’s an old book but lays out the concept when it was first being developed.