Does anyone find it offensive that commercials target women to buy cleaning products?
Well to answer your question, the reason most cleaning products are targeted towards women is because in reality, women are generally the demographic who DO the cleaning. In my experience, I have tried to coerce male roommates/boyfriends to clean, but find that I am the one who actually ends up doing it due to the sheer fact that the dirt is getting out of control and men are too busy/lazy. God bless your heart if you are a male who cleans, but in most cases, it is women, and in many cases, it is women who are housewives/mothers. Advertisers know this and exploit the niche because they are smart and will sell more product.