Does an internal web-log or internal SNS become an agent of the organizational learning?
Today, some new digital communication tool, for example web-log and SNS (Social Network service) becomes poplar in the world. Japan is not also the exception. Web-log has become popular in 2005 and SNS has become popular in 2006. The top SNS service company, mixi, Inc., has listed in the mothers market and the numbers of mixi member is over 8 million at Jan. 28. 2007. Various kinds of people in Japan are just using these services and they can become friendly with these operations in short time. Furthermore, in recent years, web-log and SNS are also used for the business purposes internally in various companies, i.e. Oracle Japan, NTT Data, UNIQLO etc. Since there is not enough know-how to succeed in utilization of these new digital communication tools, most these companies are in the process of trial and error. The approach for the introduction seems so similar as the one of groupware. We have a lot of fear that many companies will fail to operate new communication tool without suitabl
