Does an Advertiser pay a rich media ad serving fee when using Linkstorm?
No, not the “rich media” serving fee sometimes imposed by the Ad Serving company. Naturally an Advertiser pays Linkstorm to benefit from Linkstorm’s functionality. In most cases, this fee is on top of the media fee the Advertiser pays to the Publisher. Linkstorm is CPM-based and uses a rate-card with volume discounts.