Does Alexa collect personally identifiable information?
The URLs we collect through the Toolbar Service sometimes contain personal information about you. For example, when you enter information on a Web page (e.g., when you complete an online registration form or sign up for a contest), the operator of the website may insert that information into its URLfor that or the next page. This information often appears after a question mark (“?”) in the URL, although it can appear in other places. This means that your name, your address, your e-mail address, or similar information you might consider private or personally identifiable which you enter into a Web page sometimes becomes part of a URLthat is then transmitted to Alexa and automatically stored in Alexa’s databases. This can also occur with words, topics, products, or phrases you enter into search engines – whether those engines are provided by the Alexa Toolbar Service itself or found elsewhere on the Web – while using the Alexa Toolbar Service. Alexa has no control over what information t
