Does Adblocker wreck Facebook and Google’s business models?
I installed Adblocker a while back and was astonished to find that it simply disappeared all Google ads and all Facebook ads – just like that. No fuss, no complicated set up. As I sat there staring at the denuded landscape that is Facebook without those nasty, tacky, spammy ads I was struck by the fragility of Facebook and Google’s business model. To get what I mean, picture yourself sweating in front of the investors in Dragons’ Den. “…with hundreds of millions of subscribers, the ad revenue will net us $blah blah blah millions a year” you say. “What happens if I switch this Adblocker thing on?” asks Theo Paphitis with that ‘you bet I’m going to try to break it’ look in his eye. Shit, you think to yourself. ‘Maybe people won’t find out about Adblocker or maybe they’ll prefer ads…” you bravely venture, beads of sweat trickling down your back. “I’ll tell you where I am-” interrupts Duncan testily, heralding your exit fyom the den. What kind of business model is it if one click of a mous
