Does a search engine marketing campaign need maintenance?
It is definitely recommended to continue optimizing your pages, and building your linking campaign. Links will increase your popularity, hence ranking, but you also increase the number of places where your target audience can find you. A Search Engine Optimization maintenance program allows you to monitor your website rankings, and respond to dropping search engine rankings almost immediately. The Internet is a highly dynamic place. If you snooze you lose. Maintenance is recommended in combination with visitor analysis: if you measure it you can improve it.
