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Does a product have to earn the Green Good Housekeeping Seal to include environmental claims such as “eco-friendly” or “better for the environment” in an advertisement?

April 26, 2017earn eco-friendly Environmental good housekeeping Product seal

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Does a product have to earn the Green Good Housekeeping Seal to include environmental claims such as “eco-friendly” or “better for the environment” in an advertisement?

1 Answer

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10 Posted

No, but as with all claims on advertisements running in Good Housekeeping, the Good Housekeeping Research Institute will require substantiation on “eco-friendly” claims to ensure their accuracy and compliance with FTC’s guidelines.