Does a personality profiling system for an online personals site really need to be validated?
I think the personality profiling products need to be evaluated by the market and validated through successful customer experiences. We ask the questions that really matter to consumers. Is it delivering value? Is it facilitating the right kinds of relationships? Are our customers ending up in enduring relationships? For our products, we have a lot of proprietary data and patented technology that our customers tell us is working for them. This information isn’t something we would feel comfortable turning over to a third party given the competitive nature of our industry. What will be Match.com’s position on singles events in 2006? You learned a lot from matchlive I’m sure – is there some potential to bring it back to life? We’re very interested in events. We still do events in the UK and as part of broader marketing partnerships. Events have been a terrific learning experience. I know for certain at Match, we’re a company that really knows how to get people together, and we are terrifi
