Does a niche market buy most mobile content?
It sure looks that way in Australia. According to the latest Australian Mobile Phone Lifestyle Index published by the Australian Interactive Media Industry Association, fewer mobile users are buying content; but those making the purchases are buying more. Only 33 percent of respondents said they bought mobile content in the last year, a drop from 2007 numbers. However, their game purchases increased by 50 percent, and paid SMS alerts also increased 60 percent. Content users want in the future includes maps, news and weather. Only 16 percent have used social networking and instant messaging functions, according to the study. My take: These numbers should get us thinking… Fewer people are buying more content. Is it the users or the content that is holding back market growth? Answering this fundamental question will help us seek a solution. If users aren’t consuming content because they don’t know how, then we need to focus on improving usability/discoverability. If users know how to get
