Does a New Website Hold the Secret to Great Customer Service?
Can online networking deliver us from the evil of bad customer service? Thor Muller is betting that “people-powered customer service” will trump outsourcing and the impersonal call center. Muller is CEO and co-founder of getsatisfaction.com, a user-driven customer service community. Launched in September, 2007, the site provides forums where customers discuss problems with products and services of 2,500 companies from Apple to Zappos — whether the company participates or not. It also provides tools for companies to adopt getsatisfaction.com as their official customer service resource. So far, the site has drawn more than a million unique visitors. Here, Muller discusses why customer service is the new marketing, why you should bring edge users into the core of your business, and how a company you might expect to get it (Facebook) and one you might not (Comcast) are taking very different approaches. How did this start? We started this side project called Valleyschwag. You know all the
Related Questions
- Which is the best way to get hold West Side Story Mortensen Hall - Bushnell Theatre tickets performance on West Side Story Mortensen Hall - Bushnell Theatre website?
- Which is the best way to get hold The Great Passion Play tickets performance on The Great Passion Play website?
- What is great customer service?
