Does a CEM solution help ensure ROI on CRM and training initiatives?
Yes; CEM complements both CRM and training, helping to make both of them more effective. In fact, CEM’s strengths lie in precisely the areas where CRM is weak. By focusing on the experiences of customers and how those experiences affect behavior, CEM examines both the quality of the company’s execution and the efficacy of the result. It aligns customer needs with the company’s ability to fulfill those needs, leading to business relationships that are mutually beneficial and that both parties company and customer are motivated to improve.
Related Questions
- We are interested in a CRM solution but we do not want to lose time training the personnel. Is it difficult to learn how to use Tustena?
- We need a solution that not only helps us acquire customers, but also keep them. Can Microsoft CRM help?
- Can The Prepress Training Solution create training just for my company, workflow, or clients?
