Does a business have to offer all of their products or services on trade?
No, there are several instances where a company may only offer certain products / services on trade. • If a company has a loss leader they would not be required to offer it on trade. • If a company has a sale they can choose whether or not to offer the products on sale for trade. • If there is a particular product/service that has an extremely high COGS it may be excluded. However, if you have the type of business where a customer can’t obtain benefit from one of your services without obtaining another one of your services the total service should either be offered on trade or none of the service should be. This is easier to explain in specific business examples – please discuss with your broker.
