Does a billboard appraisal require some business valuation experience?
No. Billboard appraisal does not require business valuation experience. However, billboard appraisal does require a thorough understanding of how outdoor advertising operations differ from conventional real estate operations. Billboard appraisal also requires an understanding of how billboard assets are managed and sold since most billboards are sold in small or large groups. Knowledge of business valuation issues may be important to the extent that a billboard is considered to have a component of business enterprise value.
