Do you use symbols, icons, and signage consistently across all communication channels and ensuring 100 percent brand synergy?
We depend on heaps of symbols for all communication, including our brand messaging, online, offline, and via wireless. Signage, graphics, language, design, and color schemes must be consistent in the offline store, the online store, and all information touch points: directions to cash registers, discount notices, exit signs, disclaimers… you name it. Product design, shelving arrangements, and point-of-sale (POS) materials should be adapted to your Web site and your wireless presence. Consumers will recognize your brand and won’t need to repeatedly relearn its personality and procedures. These three rules require attention to myriad complex details. They’re challenges most brands haven’t met, even after eight years on the Web. The clock’s ticking. The music industry is feeling the effects of the next generation’s consumption preferences. The results register on the bottom line. Prepare your brand to meet these three challenges — soon.
Related Questions
- Can I use personal pictures or symbols (such as DynaSyms or Mayer-Johnsons Picture Communication Symbols) as icons in the AbleLink programs?
- Do you use symbols, icons, and signage consistently across all communication channels and ensuring 100 percent brand synergy?
- How can small businesses use signage with a corporate look to create "brand" awareness?
