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Do you think that Promtional imprinted items are more effective than billboards or other media sources?

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Do you think that Promtional imprinted items are more effective than billboards or other media sources?

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I was just reading an article in “Counselor Magazine” from their December 2008 issue that was about the lowest cost per impression for Advertising and Marketing your business. It is a great aticle that talks about how imprinted items that are given away stay in circulation much longer and are typically seen by more people than any other form of Advertising.

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