Do you think that high production values are important to ensuring a Facebook apps popularity?
There are a lot of apps which do not have high – or any – production values and some of them do spread very fast. However, many of those are here today, gone tomorrow, and have very shallow engagement. I think you need to offer some quality in order to stick around on Facebook, keep people’s attention and build a product that generates revenue. You don’t need the type of impressive graphics that you might see on a console title, but people enjoy products which look good – whether that’s a cute pet, fish or cool-looking stickers.
