Do you think that Aamir Khan in his different avatars in the Coke commercials was becoming too clichd?
A. Joshi: According to me, this clich or fatigue factor comes first to the advertising fraternity before it reaches the consumers. For an advertising professional, advertising is THE part of their life, whereas for the consumers, it is just a minuscule part of their lives. We live advertisements, hence we see them practically day in and day out. So, we get bored much before the boredom catches up with the common man.”Typically, creativity and branding are positioned as opposites. I think this division is false.
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- Do you think that Aamir Khan in his different avatars in the Coke commercials was becoming too clichd?
