Do you see more interest in advertising on your iPhone app vis-a-vis the other platforms?
JF: We see increased demand for mobile advertising on apps across all platforms. And that interest comes from handset manufacturers, the OS, and it also comes from our advertising partners. VB: What about prices you get from the advertising market? I’m aware that you don’t disclose numbers. But there’s the argument that mobile social networks have lower CPMs [the cost per thousand ad impressions] because they are seen as inventory of lesser quality. What’s your take on that? Or do you get feedback from advertisers like “You are MySpace, you are a great brand?” JF: We think that MySpace is a great brand to advertise on. But you are absolutely right. We have yet to advertise within our applications. So let’s talk in three to six months on how this is going. But there’s a move — specially in the recession period — to “show me this is working.” Performance-based advertising is very relevant within mobile. And we are working with the ad networks and our partners on how to gather metrics on
