Do you see any significant demand coming up in retail jewellery segment in India?
Parekh: Oh yes, India’s retail jewelry demand is very upbeat and the branded jewellery market is still at the nascent stage. So, there is a huge potential as a large part of the country is untapped by the organized players. Out of the total Rs.70,000 crore of gold market in India retail jewellery business constitute about 80%. Of this nearly 48,000 crore of the business is generated from rural and semi-urban markets, which we aim to cash on in next couple of years. CO: How do you plan to capitalize on the opportunity available in India? Parekh: Close to 95% of our total revenue comes from exports. But looking at the potential available in the Indian jewellery market, we aim to develop retail chain for jewellery market in India. The domestic jewellery market is fast growing. We have our presence in the domestic market through our brand, Gaja and some associated brands such as Sitaare, Marigold and G Elements, together addressing women’s, children and men’s jewellery. The branded jewelle
