Do you see a measurable difference in book success between authors who let the house publicity department handle the detail of promotion versus an author who works to make their own book known?
I am going to generalize here. Some publishing houses have terrific in-house people who do excellent work. Nevertheless, this is rare. Why? Most in-house publicists are pulled in too many directions. They may have conferences to schedule, meetings to attend, or staff to manage. They are often distracted and overwhelmed by too many details and too many titles. In my experience working with hundreds of authors, a handful, probably less than 1 in 100, has the time, knowledge or contacts to do their own publicity. The reason is that reputable publicity firms spend thousands of dollars each year to keep updated records, nurture relationships, and invest in the latest directories.
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