Do you now plan to penetrate into Tamil, Malayalam and Carnatic music too?
From the past ten years, we have been banking on the devotional side and today have a good catalogue of devotional tracks, apart from the film ones. There is a good market for devotional and Carnatic music in the south and we are necessarily catering to these needs. We had acquired Chennai based Keertana label last year which had 200 titles in Classical music and we are relaunching 70 of them. Also, we acquired a Tamil label Pyramid Audio which adds on to our catalogue. In spite of being a market leader in Tollywood, we expanded into Tamil, Malayalam, Carnatic Classical Music along with a catalogue of 150 super hit video ( Home Video ) titles. Today our total catalogue strength stands around 2150 titles. Do you also plan to venture into non film and solo albums? In Andhra Pradesh, the film market is too huge as compared to the private albums. Rather, I would say there is no market for private albums as there is more to choose from the film songs. We have about 150 movies releasing in a
