Do You Need To Build a Custom Real Estate CRM?

It is hard today to find a business that doesn’t use CRM systems to some degree. Real estate is not an exception. Should you go with custom real estate CRM software or use a ready-made solution? We’re here to help you find out. But before we go deep into the cases when custom CRM development is the best way to go, let’s take a quick look at what customer relationship management in real estate is and how realtors benefit from CRMs.