Do You Know What Writing a Business Proposal Entails?
A proposal refers to an offer made by an entrepreneur to the prospective clients. This offer can include a proposal of products and services. It can also unfold the offer to a client to enter into a contract or an agreement. An offer letter enables a marketer to portray the image of the company favorably and create a positive impression to the client. This is an essential and effective form of promotion for the company. It helps in building a brand image of the company. An entrepreneur can communicate the message of the corporation through the proposal efficiently. It is useful means to entice the customer to purchase the product or to initiate the business with company. Types of business proposal: Two types of offer letters are written to propose business to the customer. One is solicited proposal and the other is unsolicited proposal. A solicited proposal is the offer sent by the seller at the request of the buyer. Unsolicited proposals are those that are sent by the merchant to the
