Do We Now Favour Online Fashion Stores?
Not so long ago we had a limited number of opportunities to shop. We either took a trip into town, shopped from a catalogue or we clipped out a coupon and popped it in the post. That was it. Today however, there is an additional place to shop. Today we have the Internet and what a place to shop that is. Despite being the new kid on the block in terms of actual places to shop, the Internet is rapidly overtaking all other places to shop put together! So if we now favour the Internet to satisfy our retail therapy habit, what future does the high street have? Since the first online transaction fourteen years ago, the tide of sales from the high street to the Internet has been one way, and it’s been gathering pace. No longer limited by a lack of available retail space, online stores can carry huge inventories that their bricks and mortar counterparts can only dream of. Fashion stores in particular, rather that electrical or home ware stores, have taken advantage of this new found freedom an
